Up or down, in the pursuit of new adventures and thrills. Inspired by the vertical Canadian pacific terrain, we wanted to capture that feeling in a single versatile object.
An object which has layered meaning and use, as a whole or disassembled. Like cycling itself, when we finish in exhaustion and reflect on each element of our ride, from flats to mountains, roads or gravel, rain or shine, day or night.
A logo, a pattern, a feeling.
14.11.2017 | Faster Than Yesterday